The rapid succession of contrasting and sometimes jarring images like hair in a drain, hot coals, and a roaring tiger.

The ad opens with a series of quick cuts showing various scenarios related to compliance and cookies. We see a hand pulling hair from a shower drain, a hand picking a flower, feet walking on hot coals, feet on a fluffy rug, a man cycling in the rain, a man cycling in a park, a formal dinner party, a tiger roaring, a traffic jam, cacti on a plate, people in a serious meeting, a wrecking ball hitting a building, and a messy office desk. These are interspersed with shots of a pool with a flamingo float, and then a digital interface showing cookie consent settings and website analytics. The pacing is fast initially, then slows down for the explanation of the product.