The king's dramatic reaction to a slow-paced game and the sudden shift to a film set.
The ad opens with a split screen: the top shows a mobile game interface for 'Medieval Match' with gems and swords, and the bottom shows a king in a medieval costume standing in front of a wall of spikes. The king expresses impatience with the slow pace of the game, comparing it to a 'Summoners War' ad. The scene then shifts to a behind-the-scenes look at a film set, showing cameras and crew. The king walks off set towards a bright light, shouting about going to the 'Sky Arena'. The ad transitions to gameplay footage from 'Summoners War', showcasing battles with monsters and characters, highlighting its 12th anniversary. The pacing is quick, cutting between the live-action skit and game footage.
Medieval Match / Summoners War - 12th Anniversary Ad
- Brand
- Global Com2uS
- Landing page
- Domain
- summonerswar.com
- Language
- DE
- Countries
- DE


















