A dentist holding a toothbrush and toothpaste, speaking directly to the camera.

The ad opens with a dentist holding a toothbrush and a tube of Colgate Total toothpaste, speaking to a patient. The scene then shifts to a close-up of the toothpaste tube. Next, the dentist shows a tablet displaying information about preventing dental issues. The final scene shows the toothpaste tube with animated lines and text promoting the product's benefits.