The woman's dynamic hair flip and direct gaze at the camera.

The ad opens with a woman walking away from the camera towards a pink backdrop, with the Clarins logo appearing over her. She then turns and looks at the camera, her hair flying. The scene transitions to show two Clarins products: a Double Serum and a Multi-Active cream. The woman reappears, holding the serum and explaining its use. She then smiles and poses with the products, her hair moving dynamically. The ad concludes with a shot of the two products and text overlay.