The initial sweeping mountain landscape and the text "La beauté en toute transparence" create a serene and elegant opening.

The ad opens with a sweeping view of a mountain landscape with wildflowers in the foreground. Text appears on screen. A clear glass bottle with a blue cap, containing a clear liquid, is then shown floating in the center of the frame. The bottle has the Clarins logo on it. The scene transitions to close-ups of red and yellow liquids, with text overlays. Finally, a shot of hands holding jojoba berries transitions to a wide shot of an olive grove at sunset, with text and a circular logo.