The initial text 'ADD MORE PROTEIN' combined with the powdery texture creates intrigue.

The video opens with a close-up of a powdery substance, possibly protein powder, with the text 'ADD MORE PROTEIN' in bold white letters. This transitions to a shot of a red background with a single red Chomps beef stick in the center. The text 'THAT DOESN'T TASTE LIKE ADDED PROTEIN.' appears around the beef stick. Ingredients like chili peppers and garlic cloves are then shown falling around the beef stick, adding visual interest. The ad concludes with the Chomps logo and the tagline 'TAKE BIGGER BITESTM' on a solid red background, with a starburst graphic saying 'TRY SOMETHING BETTER'.