The question "Have you ever been caught 20 pounds of gear on your back, but zero fuel in your tank?"

The ad opens with a man holding a camera lens, speaking directly to the viewer. He then turns and puts on a large backpack, showing its contents: several CHOMPS meat sticks. The scene shifts to him in a photo studio, then outdoors by a lake, and finally shows a drone and more CHOMPS sticks on the ground. The pacing is quick, intercutting between the man and product shots. The final scene is an end card with a promotional offer.