A man in a suit rappels down a climbing wall with a megaphone.

The ad opens with two women at a climbing gym. One woman is chalking her hands. The other asks for advice on finding a cheap phone because hers broke. A man in a suit and helmet rappels down with a megaphone, announcing Cdiscount. The ad then transitions to show phone, TV, and laptop interfaces on a smartphone screen, with Cdiscount branding. The final scenes show the Cdiscount logo and awards.