A man shouting into a megaphone in a town square.

The ad opens in a sunny European town square with people walking around. A woman on a bicycle pulls a cart. A man on a ladder shouts into a megaphone. The scene then shifts to a kitchen where a man, a child, and an older woman are baking. The man holds up a red silicone mold. Next, an aerial shot shows rows of vineyards. A man rides an electric scooter down a path. Finally, a man in a lab coat opens a washing machine, and then closes the door. The ad ends with a graphic overlay.