Close-up of a rugged man with a CAT hat.

The ad opens with a close-up of a man wearing a CAT hat and a long beard, looking directly at the camera. This transitions to a split screen showing a close-up of an excavator's tracks in dirt on the left, and the interior of an excavator cab with a driver on the right. The scene then cuts to an excavator digging a trench, with the words "ALREADY YOUR DUES" appearing on screen. Another shot shows a smiling construction worker in safety gear. The ad concludes with a black screen displaying financing information and the CAT logo.