Cat YouTube ads: top video campaigns and creative

#793 YouTube advertiser by spendAutomotiveUnited StatesVerify on Google Ads Transparency Center

Cat, the flagship brand of Caterpillar Inc., manufactures heavy construction and mining equipment, engines, and industrial machinery. Across 10 markets and 64.7M total views, its 50+ YouTube ads focus heavily on replacement parts ordering, fitment search, dealer support, and compact equipment financing.

Est. total spend
$129K – $3.2M
All-time, estimated range
Ads indexed
58
Total views
64.7M
Markets
10
Countries the ads ran in

Most-viewed Cat YouTube ads

Top 20 by views · list updated

Cat® Products — Caterpillar Parts - Find the Right Fit (YouTube video ad)0:06

Cat® Products

Caterpillar Parts - Find the Right Fit

12.2M views
Cat® Products — CAT Parts — Get What You Need, When You Need It (YouTube video ad)0:15

Cat® Products

CAT Parts — Get What You Need, When You Need It

7.5M views
Cat® Products — CAT Parts — Shop for the Right Fit (YouTube video ad)0:06

Cat® Products

CAT Parts — Shop for the Right Fit

5.6M views
Cat® Products — CAT Parts — Built for Work That Never Stops (YouTube video ad)0:15

Cat® Products

CAT Parts — Built for Work That Never Stops

3.7M views
Cat® Products — CAT Parts: Easy Search, Convenient Ordering, Dealer Support (YouTube video ad)0:15

Cat® Products

CAT Parts: Easy Search, Convenient Ordering, Dealer Support

3.3M views
Cat® Products — CAT Parts — Fast Finds, Verified Matches (YouTube video ad)0:30

Cat® Products

CAT Parts — Fast Finds, Verified Matches

2.6M views
Cat® Products — CAT — Find Your Engine Oil Filter Fit (YouTube video ad)0:15

Cat® Products

CAT — Find Your Engine Oil Filter Fit

2.3M views
Cat® Products — CAT Parts — Find Your Fit (YouTube video ad)0:15

Cat® Products

CAT Parts — Find Your Fit

2.2M views
Cat® Products — CAT Parts - Find It Fast (YouTube video ad)0:06

Cat® Products

CAT Parts - Find It Fast

2.1M views
Cat Landscaping and Construction — CAT - 0% Financing for Up to 60 Months on Compact Equipment (YouTube video ad)0:12

Cat Landscaping and Construction

CAT - 0% Financing for Up to 60 Months on Compact Equipment

2M views
Cat Landscaping and Construction — CAT — 0% Financing Offer (YouTube video ad)0:13

Cat Landscaping and Construction

CAT — 0% Financing Offer

1.9M views
Cat® Products — Caterpillar Parts — Find It Fast (YouTube video ad)0:06

Cat® Products

Caterpillar Parts — Find It Fast

1.7M views
Cat® Products — CAT Parts — Find and Buy Parts Online (YouTube video ad)0:30

Cat® Products

CAT Parts — Find and Buy Parts Online

1.4M views
Cat® Products — CAT Parts — Shop On The Move (YouTube video ad)0:15

Cat® Products

CAT Parts — Shop On The Move

1.4M views
Cat® Products — CAT Parts - Find Your Fit (YouTube video ad)0:15

Cat® Products

CAT Parts - Find Your Fit

1.2M views
Cat Landscaping and Construction — CAT - 0% Financing for Up to 60 Months (YouTube video ad)0:11

Cat Landscaping and Construction

CAT - 0% Financing for Up to 60 Months

1M views
UNIMAQ — Unimaq CAT Rental Store - Order Parts Online (YouTube video ad)0:17

UNIMAQ

Unimaq CAT Rental Store - Order Parts Online

1M views
Caterpillar Inc. — CAT - Up to $150 Value in Vantage Points (YouTube video ad)0:15

Caterpillar Inc.

CAT - Up to $150 Value in Vantage Points

960K views
Cat Landscaping and Construction — CAT - 0% Financing for Up to 60 Months (YouTube video ad)0:11

Cat Landscaping and Construction

CAT - 0% Financing for Up to 60 Months

844.2K views
Cat® Products — CAT — Shop Cat Parts Online (YouTube video ad)0:30

Cat® Products

CAT — Shop Cat Parts Online

802.1K views

See all 58 Cat ads

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About Cat

Cat is the flagship brand of Caterpillar Inc., manufacturing construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. It serves customers across the construction, resource, energy, and transportation sectors in over 190 countries through a global dealer network. Founded in 1925, the parent company Caterpillar Inc. is headquartered in Irving, Texas.

Company
Caterpillar Inc.
Category
Heavy equipment manufacturing
Headquarters
United States
Advertises in
10 countries

Cat YouTube ads — FAQ

Cat is the flagship brand of Caterpillar Inc., a United States-based heavy equipment manufacturer founded in 1925. The brand provides construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.
Cat's YouTube ads primarily focus on replacement parts, ordering support, and finding the right fit for machinery components such as engine oil filters. The ads also feature financing offers, including 0% financing promotions on compact equipment.
Cat relies primarily on horizontal video ads, alongside a smaller share of vertical Shorts-style videos. Most of the brand's commercials are short spots lasting up to 15 seconds, with the remainder running between 16 and 30 seconds.
Cat advertises on YouTube mainly in English, followed by Spanish.
AdSee has indexed 58 YouTube ads from Cat, with 64.7M views in total, shown in 10 countries.
Cat's YouTube ads in the AdSee library ran most often in the United States, Canada, Australia, the United Kingdom and Chile. In total they were shown in 10 countries.
AdSee estimates Cat's YouTube ad spend at $129K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Cat.
The most-viewed Cat ad in the AdSee library is “Caterpillar Parts - Find the Right Fit”, with 12.2M views on YouTube.
Cat's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01591768481089454081?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.