The question "Vous achetez une auto usagée?" (Are you buying a used car?) directly addresses potential viewers.

The ad opens with a yellow car on a road, with a red 'À VENDRE' tag hanging from its side. The CARFAX logo is in the top left corner. Text appears on screen, followed by a pop-up window showing four icons: a tow truck, a map, a folder, and an American flag. The car's hood then pops open, emitting steam. A cartoon fox character wearing a CARFAX t-shirt appears on the left side of the screen, next to the car.