A couple taking a selfie in a modern home.

The ad opens with a couple taking a selfie, then cuts to a man in a suit speaking at a podium, then to a man on a stage with bright lights, then to an audience clapping, then to a man interacting with a woman in a seated audience. It then shows a tweet criticizing "coachingarnaque" and "manipulation mentale". The man is shown looking intensely at the camera, then a title card with "PIERRE NINEY" appears with fireworks. The man is shown rowing intensely, then looking thoughtful. A woman is shown in a car at night. A title card reads "PAR LE RÉALISATEUR DE BOÎTE NOIRE". The man is shown falling into a crowd, then being embraced tearfully. He looks up at the camera. The final scene shows the man standing with Blu-ray discs and screens displaying scenes from the movie, with a crowd in the background.