A close-up of a marmot running up a mountain.

The ad opens with a close-up of a marmot scurrying up a rocky, grassy slope in the mountains. The camera then cuts to the marmot resting on a rock, grooming itself, and then peeking out from behind tall grass. Finally, it shows the marmot sitting on a rock, looking directly at the camera. The ad transitions to show clips from "The Morning Show - Season 4" and "Bridget Jones: Folle de lui", followed by a black screen with pricing information for Canal+.