The vibrant purple color and the Cabify logo.

The video opens with the Cabify logo on a purple background. It then transitions to show a person on a scooter wearing a purple helmet with the Cabify logo, with a city skyline in the background. The scene then shifts to a close-up of several purple scooters lined up, followed by another shot of the person riding the scooter. The final sequence shows the Cabify logo animating on a purple background.