The vibrant purple background and the prominent text "Conocé el precio" (Know the price) combined with energetic visuals of people having fun.

The ad features a split-screen layout with various scenes of people enjoying themselves, often in groups or during nighttime activities. The top section displays the Cabify logo and text. The bottom section is divided into four quadrants, each showing different scenarios: a woman looking out of a car window, a woman using her phone in a car, a group of friends sitting together outdoors at night, and a group of friends celebrating with sparklers. The visuals are dynamic and energetic, with quick cuts and a focus on positive social experiences. The ad transitions to show more people using Cabify for various occasions, like going out with friends or commuting.