The large, bold "25% de rabais" text immediately grabs attention.

The ad opens with large blue text displaying '25% de rabais' against a light blue, snowy background. The text appears to be sitting on a pile of snow. The snow pile then dramatically expands and bursts outwards, revealing the CAA logo. The logo is a blue oval with 'CAA QUEBEC' written inside. Finally, a CAA Classic membership card appears, with the text 'Devenez membre.' below it.