Bumble YouTube ads and video campaign examples

#357 YouTube advertiser by spendTelecom InternetUnited StatesVerify on Google Ads Transparency Center

Bumble is an online dating and social networking platform designed for romantic dating, friendship, and professional connections. Across 9 markets, its YouTube advertising has generated 165M views across 40+ ads, focusing on multilingual campaigns and real relationship stories.

Est. total spend
$329K – $8.2M
All-time, estimated range
Ads indexed
42
Total views
165M
Markets
9
Countries the ads ran in

Most-viewed Bumble YouTube ads

Top 20 by views · list updated

See all 42 Bumble ads

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About Bumble

Bumble is an online dating and social networking platform that facilitates connections for romantic dating, friendship, and professional networking. Founded in 2014 by Whitney Wolfe Herd, the app is known for requiring female users to initiate contact in heterosexual matches. Headquartered in Austin, Texas, parent company Bumble Inc. operates the service globally alongside other social apps such as Badoo.

Company
Bumble Inc.
Category
Online Dating & Social Networking
Headquarters
United States
Advertises in
9 countries

Bumble YouTube ads — FAQ

Bumble is an online dating and social networking platform operated by Bumble Inc., based in the United States. The platform facilitates romantic dating, friendship, and professional networking, and is known for requiring female users to initiate contact in heterosexual matches.
Bumble's YouTube ads center on romantic relationships and finding love. Many campaign titles highlight genuine connection narratives, featuring slogans such as "For the Love of Love" alongside real couple love stories.
Bumble uses an even mix of vertical Shorts-style videos and traditional horizontal formats. Most of these video ads are short spots running up to 15 seconds, along with creatives lasting between 16 and 30 seconds.
Bumble advertises on YouTube primarily in Portuguese, followed by English and French.
AdSee has indexed 42 YouTube ads from Bumble, with 165M views in total, shown in 9 countries.
Bumble's YouTube ads in the AdSee library ran most often in Brazil, France, Canada, Germany and Mexico. In total they were shown in 9 countries.
AdSee estimates Bumble's YouTube ad spend at $329K – $8.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Bumble.
The most-viewed Bumble ad in the AdSee library is “Bumble — For the Love of Love”, with 34.7M views on YouTube.
Bumble's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16785966119692271617?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.