Close-up of dry, textured skin being pinched.

The video opens with a close-up of dry, textured skin, with a hand pinching it. Text appears stating that 1% of collagen is lost each year. This is followed by a man speaking into a microphone, explaining collagen's role in the body and how its production slows with age. An animation illustrates the difference between young and old collagen. The video then shows a woman working out with dumbbells, followed by a woman outdoors wearing a hat and necklace. The man continues speaking, introducing hydrolyzed collagen as a solution. The video shows a scoop of white powder and then a bag of 'Bulk Nutrients HCP Hydrolysed Collagen Peptides'. The man explains the benefits and ingredients, and shows how to mix the powder with water. The ad ends with a shot of the product bag.