The gooey, stretchy marshmallow of the s'mores being pulled apart.

The video opens with a close-up of a s'mores being pulled apart, revealing gooey, melted marshmallow and chocolate. This transitions to a shot of the s'mores ingredients: marshmallows, graham crackers, and chocolate chips. Then, a can of 'Smokey Time Cold Brew Latte' is shown with its unique, spooky-themed label. The coffee is poured into a glass with ice, and then the can is shown submerged in ice. The ad concludes with a product shot of the can alongside marshmallows, s'mores, and chocolate chips.