The split-screen effect and the initial shot of a woman by the pool with the text "GET YOUR GLOW ON!"

The video features split screens showing women applying self-tanner and enjoying the beach. It starts with a woman tilting her head back by a pool, then transitions to women posing and applying the product. The pacing is quick, with close-ups of the product application and smiling faces. The setting shifts from a pool to a beach, and finally to a white studio background. The overall feel is summery and aspirational.