Views2.3M2.3M
Published9 Sep 20259 Sep 25
AI
The initial shot of the hard hat in the rain, with bold text.
The ad opens with a close-up of a red hard hat covered in raindrops, with the word "WENN" on the left. It then transitions to a shot of trees swaying violently in the wind and rain, with "WENN ES." appearing on screen. Next, the phrase "REGNERISCH WIRD" is shown repeatedly, with one instance highlighted in red. Finally, a man in a hard hat and high-visibility vest, looking determined, walks through the rain, with the words "WÄHLEN DIE HARTEN" appearing on screen. The Bobcat logo appears at the end.
Bobcat — When it rains, choose the tough ones
- Brand
- Bobcat EMEA
- Landing page
- Domain
- bobcat.com
- Language
- DE
- Countries
- DE
View count history
Sep 2025Mar 2026Oct 2026


















