The opening shot of a powerful machine working through deep mud.

The ad opens with a Bobcat skid steer loader working in muddy conditions, with text overlay "WHEN THE GOING". This transitions to close-ups of feet sinking into thick mud, then a shot of the Bobcat loader with "WET" overlay. A stern-looking man in a baseball cap appears, followed by a person walking through a flooded, muddy interior. The word "MUDDY" appears over shots of machinery working in mud and dirt. The man reappears, and the text "THE TOUGH" is shown over close-ups of machinery and a person operating a Bobcat loader. The ad concludes with the man looking directly at the camera, with "CHOOSE" and then "Bobcat" with the logo appearing.