The large '30% OFF' graphic overlay on the Kumho tires.

The ad opens with a close-up of two Kumho tires, one all-terrain and one road tire, with a large '30% OFF' graphic overlay. The scene transitions to two Monster Off Road Wheels with a 'UP TO 40% OFF' graphic. The ad then shows a wide shot of a Bob Jane T-Marts store with many employees standing outside, followed by the Bob Jane T-Marts logo and contact information.