The large, bold "30% OFF" text and the close-up of the tires.

The ad opens with a close-up of two Kumho tires, one all-terrain and one road tire, against a blurred background of yellow and orange streaks. The scene transitions to show two Monster Off Road Wheels, one in the foreground and one slightly behind and above it. The ad then shows a wide shot of a Bob Jane T-Marts store with a large group of employees standing in front of it. The pacing is quick, with rapid cuts between the products and the store.