An orange cat named Oscar walks towards a bowl of food.

The ad opens with an orange cat named Oscar approaching a bowl of dry cat food. A bag of Blue Buffalo Tastefuls Gravy cat food is visible. The scene then splits to show Oscar eating his dry food and a black and white cat named Felix eating from a separate bowl. The split screen disappears, and the two cats are shown eating side-by-side. The ad then focuses on a bowl of dry cat food, with text overlay. Water is poured into the bowl, and the food is stirred to create a gravy. The final shot shows the two cats sitting next to the bag of cat food, with text overlay.