A fluffy cat appears next to a bag of cat food.

The ad opens with a shot of a kitchen counter featuring two bags of cat food, one IAMS and one Blue Buffalo Tastefuls, and two small bowls. A blue toy mouse is tossed into the frame. The scene then shifts to a fluffy cat sitting next to the Blue Buffalo bag, looking off to the side. The camera then focuses on the Blue Buffalo bag, showing the cat food ingredients and a picture of a cat. The final shot shows the cat sitting in front of a bowl of kibble with both bags of cat food visible.