Top Belfius Direct YouTube ads and video campaigns

#1682 YouTube advertiser by spendInsuranceBelgiumVerify on Google Ads Transparency Center

Belfius Direct is a Belgian direct online insurance provider offering digital-first coverage, including kilometer-based car insurance, home, motorcycle, pet, and family liability policies. Across 6 markets, its YouTube video advertising has gathered 46.8M views across 50+ ads, with recurring campaigns centered on kilometer-based auto insurance savings.

Est. total spend
$234K – $1.3M
All-time, estimated range
Ads indexed
56
Total views
46.8M
Markets
6
Countries the ads ran in

Most-viewed Belfius Direct YouTube ads

Top 20 by views · list updated

See all 56 Belfius Direct ads

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About Belfius Direct

Belfius Direct is a direct online insurance provider in Belgium operating as a brand of Belfius Insurance NV, part of the state-owned Belfius group. Formerly known as Corona Direct, the company specializes in digital-first coverage for consumers across Belgium. Key products include kilometer-based car insurance, home and renter insurance, motorcycle coverage, pet insurance, and family liability insurance.

Company
Belfius Insurance NV
Category
Direct insurance provider
Headquarters
Belgium
Advertises in
6 countries

Belfius Direct YouTube ads — FAQ

Belfius Direct is a Belgian direct online insurance provider operating under Belfius Insurance NV. It offers digital-first insurance products, including kilometer-based car insurance, home and renter insurance, motorcycle coverage, pet insurance, and family liability insurance.
Belfius Direct's YouTube ads primarily focus on car insurance. Key themes include kilometer-based car insurance policies and saving money on auto coverage.
Belfius Direct primarily runs short vertical video ads, with most spots lasting up to 15 seconds. It also utilizes a smaller share of horizontal videos and 16-to-30-second formats.
Belfius Direct advertises equally in French and Dutch to reach consumers across Belgium.
AdSee has indexed 56 YouTube ads from Belfius Direct, with 46.8M views in total, shown in 6 countries.
Belfius Direct's YouTube ads in the AdSee library ran most often in Belgium, France, the Netherlands, Luxembourg and Spain. In total they were shown in 6 countries.
AdSee estimates Belfius Direct's YouTube ad spend at $234K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Belfius Direct.
The most-viewed Belfius Direct ad in the AdSee library is “Belfius direct Assurances - Économisez sur votre assurance auto”, with 17.2M views on YouTube.
Belfius Direct's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17721881206213050369?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.