The Bavarian Meats logo and product packaging are immediately visible.

The ad opens with the Bavarian Meats logo and a box of their Original Lil' Landjaeger smoked meat sticks. The box is shown in the center of the screen. The ad then shows individual meat sticks being pulled out of the box. The background is a white screen with a subtle diamond pattern. The Costco Wholesale logo appears on the right side of the screen. The pacing is slow and deliberate, with the product and logos being the main focus.