The Bavarian Meats logo with the lion and flame.

The ad opens with the Bavarian Meats logo, featuring a blue lion with a red flame coming from its mouth, on a white background with a subtle diamond pattern. A box of Bavarian Meats Original Lil' Landjaeger Smoked Meat Sticks appears next to the logo. The box is then shown in more detail, highlighting the 30 mini sticks inside. Finally, two of the mini sticks are pulled out of the box. The ad ends with a red bar at the bottom displaying text.