Bask & Lather Co. YouTube ads and video campaigns

#641 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Bask & Lather Co. is a direct-to-consumer haircare brand offering natural hair growth oils, scalp treatments, and styling products. Across 200+ ads in the United States totaling 82.9M views, its YouTube advertising centers on practical routines, styling edge control, wash days, and targeted hair care solutions.

Est. total spend
$1.7M – $4.1M
All-time, estimated range
Ads indexed
233
Total views
82.9M
Markets
1
Countries the ads ran in

Most-viewed Bask & Lather Co. YouTube ads

Top 20 by views · list updated

See all 233 Bask & Lather Co. ads

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About Bask & Lather Co.

Bask & Lather Co. is a direct-to-consumer beauty brand that formulates and sells all-natural hair growth oils, scalp treatments, shampoos, and hair care bundles. Founded in 2020 by Shaina Rainford, the company was created to address hair loss and support textured hair health. It sells directly to consumers online via its official website and dedicated mobile app, primarily serving the United States with international shipping.

Company
Bask and Lather LLC
Category
Haircare products
Headquarters
United States
Advertises in
1 country

Bask & Lather Co. YouTube ads — FAQ

Bask & Lather Co. is a direct-to-consumer beauty brand based in the United States that offers all-natural hair care products. Founded to support textured hair health and address hair loss, its line includes hair growth oils, scalp treatments, shampoos, and hair care bundles.
Bask & Lather Co.'s YouTube ads highlight hair and beard care routines, styling demonstrations, and products such as hydrating mists for locs, edge control, and scalp and hair balms.
Bask & Lather Co. primarily uses vertical, Shorts-style video ads, with the majority lasting between 31 and 60 seconds.
Bask & Lather Co. advertises on YouTube exclusively in English.
AdSee has indexed 233 YouTube ads from Bask & Lather Co., with 82.9M views in total, shown in 1 country.
Bask & Lather Co.'s YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Bask & Lather Co.'s YouTube ad spend at $1.7M – $4.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Bask & Lather Co..
The most-viewed Bask & Lather Co. ad in the AdSee library is “Hydrating Mist for Locs”, with 7.6M views on YouTube.
Bask & Lather Co.'s ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11886260762626228225?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.