The initial German text 'Das ist' followed by a laptop.

The ad opens with a laptop on a lime green background, with German text appearing. The text changes to show different activities like 'Surfen' (surfing) and 'Streamen' (streaming). The scene then shifts to a desk with a laptop displaying design software, then to a bedroom with a laptop showing a streaming service. The ad returns to the lime green background with the laptop, emphasizing that this laptop is 'deutlich günstiger' (significantly cheaper) because it is 'professionell erneuert' (professionally renewed). The final shot shows the laptop with the Back Market logo and the tagline 'Gönn dir ein Downgrade.'