The initial text message animation and the relatable conversation about a gift-giving father.

The ad opens with a dark background and a chat bubble animation. Text appears in the bubble, simulating a text message conversation. The conversation progresses with more text bubbles and occasional emojis. Product cards with images and descriptions appear, showcasing electronics like a Nintendo Switch, AirPods Pro 2, and an iPhone 13 mini. The background transitions to a bright, solid yellow-green. The ad concludes with text overlays and the Back Market logo, along with app store download buttons.