Aviva YouTube Ads and Video Campaigns

#893 YouTube advertiser by spendInsuranceUnited KingdomVerify on Google Ads Transparency Center

Aviva is a UK financial services provider offering life, health, and car insurance alongside pensions and investments. Across 10 markets, its YouTube advertising has generated 87.8M views across 30+ ads. The video campaigns focus heavily on car insurance solutions, life cover, and wealth products like pensions and SIPPs.

Est. total spend
$439K – $2.8M
All-time, estimated range
Ads indexed
31
Total views
87.8M
Markets
10
Countries the ads ran in

Most-viewed Aviva YouTube ads

Top 20 by views · list updated

See all 31 Aviva ads

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About Aviva

Aviva is a major UK financial services provider offering life, health, and general insurance as well as savings, investments, and pension products to personal and business clients across the United Kingdom. Headquartered in London, the company traces its history back to 1696 through predecessor firms like Norwich Union and Commercial Union. The site serves as the primary UK consumer portal for parent company Aviva plc, a FTSE 100 constituent with operations in the UK, Ireland, and Canada.

Company
Aviva plc
Category
Insurance and financial services
Headquarters
United Kingdom
Advertises in
10 countries

Aviva YouTube ads — FAQ

Aviva is a UK-based financial services provider that advertises insurance and financial products on YouTube. Its promotions focus on life, health, and general insurance alongside pensions, savings, and investment offerings.
Aviva's YouTube ads focus prominently on car insurance, highlighting features like claims handling, roadside assistance for electric cars, and onward travel. Other video campaigns promote pensions, Aviva SIPP transfers, and life insurance.
Aviva relies primarily on horizontal video formats, with a smaller portion of vertical Shorts-style videos. Most of its advertisements are short spots running up to 15 seconds, alongside some 16 to 30-second clips.
Aviva advertises exclusively in English on YouTube, catering to audiences for its UK financial and insurance services.
AdSee has indexed 31 YouTube ads from Aviva, with 87.8M views in total, shown in 10 countries.
Aviva's YouTube ads in the AdSee library ran most often in the United Kingdom, Pakistan, Tanzania, Myanmar and the United Arab Emirates. In total they were shown in 10 countries.
AdSee estimates Aviva's YouTube ad spend at $439K – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Aviva.
The most-viewed Aviva ad in the AdSee library is “Aviva Wealth — Pensions”, with 15.6M views on YouTube.
Aviva's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00940497112250974209?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.