The striking metallic 3D letters of 'MYSLF' against a black background.

The ad opens with the Yves Saint Laurent logo and the word 'MYSLF' in large, metallic 3D letters. It transitions to a man (Austin Butler) in various poses and settings, sometimes looking intense, sometimes smiling. The pacing is dynamic, with quick cuts and close-ups on his face and eyes. The final scene shows two bottles of YSL MYSLF fragrance.