The initial shot features a prominent YSL logo over a model, immediately establishing the brand.

The ad opens with a woman in a black jacket and bodysuit, with the YSL logo superimposed. It then transitions to shots of a shimmering purple lip gloss, a close-up of a woman applying it, and a shot of multiple lip gloss bottles in various shades. The pacing is quick and dynamic, with close-ups of the product and the model's lips. The background is often a soft pink or a reflective silver surface.