The animated style and the "VROUM ASSU'" storefront.

The ad opens with a shot of a building with the text "VROUM ASSU'" on the storefront. Inside, two silhouetted figures are at a desk. A motorcycle is parked outside. The scene transitions to a close-up of a contract for motorcycle insurance. Then, a man in glasses gestures with his hands. A tube labeled "MIAM PIGEON" dispenses small pigeon-like figures onto a document. A person in a motorcycle helmet looks down at a pile of money on a contract. The ad shows various cartoon characters on scooters and motorcycles, and a phone screen displaying "AMV.fr" with options for "ASSURANCE MOTO" and "ASSURANCE SCOOTER". The ad ends with the AMV logo and tagline.