The man's initial statement about grey hair stealing his confidence.

The video opens with a man adjusting his cap, looking into a mirror. Text appears stating 'Grey hair stole my confidence'. He then holds up a bottle of Alpecin Grey Attack shampoo. The video shows him in the shower, applying the shampoo, and then rinsing it off. He is shown drying his hair and looking in the mirror again. The man is seen in different outfits, looking more confident as the video progresses. The final scene shows him touching his hair and smiling at his reflection, with text asking 'Want to bring back your confidence?'.