Close-up of a man's face with graying hair, followed by text asking 'Gray hair?'

The ad opens with a close-up of a man with graying hair, looking thoughtful. The camera then zooms in on his hair, with text appearing asking about gray hair. The man then looks directly at the camera, and the text changes to 'I don't have it anymore.' The scene shifts to a product shot of Alpecin Grey Attack, with text highlighting the product name. A dark liquid is poured from the bottle into a hand, then lathered into hair. A graphic shows hair color progressing from gray to dark over 0, 3, and 6 weeks. The man is shown again, touching his hair, and then the product is shown again with the final tagline.