The bright red background and the "Feliz año nuevo" (Happy New Year) text combined with the Alcampo logo.

The ad opens with a split screen. The left side is a solid red background with text and a logo. The right side shows a kitchen counter with various grocery items and price tags. The scene transitions to showcase different products like eggs, milk, avocados, ham, olive oil, tuna, chia seeds, and quinoa, each with a price tag. The pacing is quick, with product displays changing every few seconds. The ad ends with the Alcampo logo and slogan.