The initial text "BUILT TO PERFORM" and the 3M logo.
The video opens with a dark, textured background and the text "BUILT TO PERFORM" and the 3M logo. It then transitions to a close-up of 3M WorkTunes wireless hearing protectors resting on a yellow level tool. The scene shifts to a construction site where workers are installing kitchen cabinets. One worker puts on the hearing protectors. Another worker uses a smartphone, and the text "PREMIUM SOUND QUALITY" appears. A woman uses a circular saw, and the text "IMPROVED NOISE REDUCTION RATING NRR 26dB" is displayed. The video shows workers continuing to install cabinets, with text indicating "40+ HOURS" of battery life. The final scenes show workers installing cabinets and the text "THE ENTERTAINMENT YOU WANT" and "THE PROTECTION YOU NEED". The ad concludes with a product shot of the 3M WorkTunes Connect Hearing Protector box and headphones.
