The 3M logo and the year 1925.

The video opens with the 3M logo and the year 1925. It then shows rolls of yellow masking tape, followed by a black and white historical clip of a man working on a car, implying automotive painting. The video transitions to close-ups of tape being applied and removed, highlighting its strong hold and clean removal. It then shows historical footage of a bus being worked on, suggesting a legacy of innovation. The ad concludes with various colored rolls of tape and text celebrating 100 years of 3M Industrial Masking Tapes and future innovation.