The bright green background and prominent Scotch logo.

The ad opens with a close-up of a Scotch glue stick against a bright green background, with French text. It then transitions to a person's hands using Scotch tape to create a handprint craft on green paper, surrounded by colorful straws. Next, a child is shown assembling a solar system model on a blue surface, using Scotch glue and tape. The ad then shows various Scotch tape dispensers and sticky notes arranged on a textured surface. Finally, it displays a craft project with scissors, glue sticks, and decorative elements like butterflies and flowers. The ad concludes with a shot of Scotch glue sticks and French text.