The bright green background and prominent Scotch logo.

The ad opens with a close-up of a Scotch glue stick against a vibrant green background. The text "Libérez votre créativité avec les bâtons de colle Scotch®" appears. The scene then transitions to show multiple Scotch glue sticks on a conveyor belt with green rectangular shapes, suggesting a production or distribution line. The text changes to "Préparez la rentrée avec la marque Scotch®". The ad concludes by showing a variety of Scotch glue sticks, some with decorative designs.