A cartoon penguin with a chainsaw in a snowy environment.

The ad opens with a blue Zipcar covered in snow, a toolbox nearby, and a cartoon penguin wearing a hat and scarf. It's snowing. The scene transitions to close-ups of a yellow chainsaw being used to cut through ice. The penguin is then shown holding the chainsaw. Finally, the scene reveals large ice letters spelling out "FIRST MONTH ON US" with the penguin and chainsaw next to them. The ad ends with the Zipcar logo and website.