Views
398.9M
Likes
3,738
Published
Jan 6, 2026
Est. ad spendhigh confidence
$7.9M$19.9MHow we estimate →

Hankook & Formula E: Electrified

Hankook Tire GlobalAutomotive Jan 6, 2026 0:15

Metadata

Landing page
Domain
hankooktire.com
Language
EN
Countries
US, MY, SE, UA, DE, FR, ES, IT, GB

View Count History

Visual description

The ad opens with a red background filled with white dots, displaying the Hankook and Formula E logos, and the text 'Official Partner'. The scene then transitions to a dark, metallic environment with a circular, mechanical object. This is followed by a rapid, disorienting sequence of close-ups on mechanical parts, a spinning tire, and a thermal imaging view of two Formula E cars racing. The visuals become glitchy and abstract before displaying the word 'ELECTRIFIED' in large white letters. Finally, a glowing circular graphic appears, followed by the word 'ION' in neon blue, and then the Hankook and Formula E logos return.

Hook

The initial red screen with glowing white dots and prominent brand logos.

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