Views
398.9M
Likes
3,738
Published
Jan 6, 2026
Est. ad spendhigh confidence
$7.9M–$19.9MHow we estimate →
Hankook & Formula E: Electrified
Metadata
- Brand
- Hankook Tire Global
- Landing page
- Domain
- hankooktire.com
- Language
- EN
- Countries
- US, MY, SE, UA, DE, FR, ES, IT, GB
View Count History
Visual description
The ad opens with a red background filled with white dots, displaying the Hankook and Formula E logos, and the text 'Official Partner'. The scene then transitions to a dark, metallic environment with a circular, mechanical object. This is followed by a rapid, disorienting sequence of close-ups on mechanical parts, a spinning tire, and a thermal imaging view of two Formula E cars racing. The visuals become glitchy and abstract before displaying the word 'ELECTRIFIED' in large white letters. Finally, a glowing circular graphic appears, followed by the word 'ION' in neon blue, and then the Hankook and Formula E logos return.
Hook
The initial red screen with glowing white dots and prominent brand logos.











