Close-up of the WD-40 Specialist Dry Lube can with its distinctive red nozzle.

The ad opens with a close-up of a WD-40 Specialist Dry Lube can. It then transitions to a man working on a complex mechanical structure, possibly a race car chassis, using tools. He is seen applying the lubricant from the can to a specific part of the machinery. The pacing is quick, intercutting between the product and the application. The final shot is the WD-40 logo with a tagline.