A woman walking across a street with a traffic light.

The video opens with a woman walking across a street, followed by shots of road markings and traffic lights. It then shows people cycling and walking at night, with blurred figures and streetlights. A truck is shown from above, and then from the driver's perspective. The ad transitions to a website interface on a laptop, showing a program called 'See and be seen'. The final scenes show people interacting with the program and a closing shot with the Volvo logo.