The text "UBER TRIED TO BAN THIS AD" immediately grabs attention.

The ad opens with a dark, rainy street scene. Text appears stating "UBER TRIED TO BAN THIS AD" and then "THEY FAILED." The scene transitions to a close-up of a young woman looking concerned, with text overlaying the footage. The text details a New York Times article about Uber's sexual assault and misconduct reports. The ad shows a car interior with the Uber app on a phone, then cuts back to the woman and more statistics about reports. It shows Uber cars on a wet street at night. The ad states "Uber refused safety improvements" and shows the woman walking towards an Uber car. The final scenes show the woman entering the car, with text overlaying the footage about "EVERY8MINUTES.COM" and "Uber silences victims." The ad ends with funding information.