The stark text "Every Eight Minutes: Uber's Alarming Sexual Violence Problem" immediately grabs attention.

The ad opens on a dark, wet city street at night. A young woman stands on the sidewalk, looking concerned. Text appears on screen, detailing alarming statistics about sexual assault and misconduct related to Uber. The camera then shows the interior of a car, focusing on the steering wheel and a phone displaying the Uber logo. The ad cuts back to the woman, who is now getting into an Uber. The final scenes show the Uber logo and the website EVERY8MINUTES.COM, with text about Uber silencing victims. The ad ends with a disclaimer about who paid for the ad and its funders.